The Second Look

The first glance

We are trained to move quickly. To scan, categorize, and move on. The first look is efficient.

But there is a second look. A slower one. The kind that happens when something snags your attention and you can’t quite say why.

Staying longer

LookTwice is about that second look. It’s about the willingness to stay with something—an image, a feeling, a memory—long enough for it to reveal what it actually is.